The Motor Vehicle Safety Coalition
The Motor Vehicle Safety Coalition was formed by VISION in 2013 after a Community Health Assessment done by Schuylkill Health identified both the motor vehicle death rate as high health priority for the county. In 2014 and 2015 the Coalition partnered with county high schools to produce a program that emphasizes the dangers of texting and driving. These messages were presented at the fall high school football games to audiences of up to 15,000 each weekend.
By doing the messaging at football games, it was able to have a visual of the distance a driver traveling 50 mph and sending an average text would travel while not seeing the road: the length of a football field. The message: Arrive Alive, Don’t Text and Drive became a theme for further public service announcements, billboards, school morning messages, editorials, even cheers at the games. It became a real topic of conversation in the community.
The 2016 theme is Get An APP! encouarging all drivers to use an application on their cell phone to limit distracted driving.
The Coalition will continue to develop public campaigns to reduce motor vehicle deaths and injuries in the county. To learn how to support these programs call Kay at 570-622-6097.
By doing the messaging at football games, it was able to have a visual of the distance a driver traveling 50 mph and sending an average text would travel while not seeing the road: the length of a football field. The message: Arrive Alive, Don’t Text and Drive became a theme for further public service announcements, billboards, school morning messages, editorials, even cheers at the games. It became a real topic of conversation in the community.
The 2016 theme is Get An APP! encouarging all drivers to use an application on their cell phone to limit distracted driving.
The Coalition will continue to develop public campaigns to reduce motor vehicle deaths and injuries in the county. To learn how to support these programs call Kay at 570-622-6097.
