The Motor Vehicle Safety Coalition
The Motor Vehicle Safety Coalition was formed by VISION in 2013 after a Community Health Needs Assessment done by Lehigh Valley Health Network, formerly Schuylkill Health, identified the motor vehicle death rate as high health priority for the county. In 2014 and 2015 the Coalition partnered with county high schools to produce a program that emphasizes the dangers of texting and driving. These messages were presented at the fall high school football games to audiences of up to 15,000 each weekend.
By doing the messaging at football games, it was able to have a visual of the distance a driver traveling 50 mph and sending an average text would travel while not seeing the road: the length of a football field. The message: Arrive Alive, Don’t Text and Drive became a theme for further public service announcements, billboards, school morning messages, editorials, even cheers at the games. It became a real topic of conversation in the community.
The 2016 theme - Get An APP! encouraging all drivers to use an application on their cell phone to limit distracted driving.
The 2017 theme - Just Drive! Arrive Alive
The 2018 theme - 5 Seconds from OMG! to 911
The Coalition will continue to develop public campaigns to reduce motor vehicle deaths and injuries in the county. To learn how to support these programs call Jeanne Elberfeld at 570-622-6097.
By doing the messaging at football games, it was able to have a visual of the distance a driver traveling 50 mph and sending an average text would travel while not seeing the road: the length of a football field. The message: Arrive Alive, Don’t Text and Drive became a theme for further public service announcements, billboards, school morning messages, editorials, even cheers at the games. It became a real topic of conversation in the community.
The 2016 theme - Get An APP! encouraging all drivers to use an application on their cell phone to limit distracted driving.
The 2017 theme - Just Drive! Arrive Alive
The 2018 theme - 5 Seconds from OMG! to 911
The Coalition will continue to develop public campaigns to reduce motor vehicle deaths and injuries in the county. To learn how to support these programs call Jeanne Elberfeld at 570-622-6097.